Activist Businesses: The New Left’s Surprising Critique of Postwar Consumer Culture

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This post originally appeared in the May 2017 issue of The American Historian. “Why does youth consider Big Business ‘immoral’?” the editors of Fortune magazine asked with palpable anxiety in a special report titled “Youth in Turmoil” in 1969. Speaking for many American marketers, corporations, and retailers, Fortune feared they might lose an entire generation […]

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This post originally appeared in the May 2017 issue of The American Historian. “Why does youth consider Big Business ‘immoral’?” the editors of Fortune magazine asked with palpable anxiety in a special report titled “Youth in Turmoil” in 1969. Speaking for many American marketers, corporations, and retailers, Fortune feared they might lose an entire generation […]

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