Activist Businesses: The New Left’s Surprising Critique of Postwar Consumer Culture

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History
This post originally appeared in the May 2017 issue of The American Historian. “Why does youth consider Big Business ‘immoral’?” the editors of Fortune magazine asked with palpable anxiety in a special report titled “Youth in Turmoil” in 1969. Speaking for many American marketers, corporations, and retailers, Fortune feared they might lose an entire generation […]

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This post originally appeared in the May 2017 issue of The American Historian. “Why does youth consider Big Business ‘immoral’?” the editors of Fortune magazine asked with palpable anxiety in a special report titled “Youth in Turmoil” in 1969. Speaking for many American marketers, corporations, and retailers, Fortune feared they might lose an entire generation […]

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